By Mohamed Rabie | Dubai, UAE
Most buyers start with a project name, a view or a brochure yield. I prefer to start with three questions: who will live in the unit, what will it cost to own, and who might buy it from you later?
A strong property decision is not made by comparing headline prices alone. It brings the unit, the building, the developer, the contract, the location and the household budget into one calculation.
1. Read the market numbers — then read the unit
Market reports help explain direction, but they do not tell you whether a particular apartment is correctly priced. Start with the exact area, property type, size, building age, view, floor, parking and condition. Compare recent completed transactions wherever reliable data is available. Treat advertised prices and asking rents as asking figures, not completed evidence.
Separate an off-plan unit from a ready property. Their payment timing, delivery risk, immediate usability and ownership costs can be very different. A lower launch price is not automatically better value if the unit, timing or risk profile is materially different.
2. Check the developer and the project
Look beyond brand recognition. Review the developer’s delivered projects, the quality and upkeep of completed communities, the clarity of its sales documents and its response to customer issues. A large portfolio can be relevant, but it does not replace project-level checks.
For an off-plan purchase, verify the project’s registration and the applicable escrow arrangements through Dubai Land Department. DLD’s project-registration process requires an escrow account to be opened for the project before off-plan sales proceed. Confirm the account and project details through official channels; do not rely solely on a sales presentation.
Ask for the current project status, construction updates, the contractual handover date, any permitted extension, and the remedies or procedures set out in the agreement. Make sure the unit number, area, specifications, parking and payment schedule match the documents you sign.


3. Calculate the ownership costs
3. Calculate the ownership costs
Build a full-cost view before you make an offer. Depending on the transaction, include the deposit, DLD and registration charges, broker commission, trustee or conveyancing costs, mortgage arrangement and valuation fees, insurance, service charges, maintenance, furnishing and moving costs.
For an investment property, calculate net income rather than relying on a headline gross yield. Deduct service charges, vacancy, management, repairs, insurance and financing costs. Stress-test the numbers with a lower rent, a longer vacancy and a higher interest rate. A yield estimate is not a promise.
4. Choose the location for the user, not the brochure

4. Choose the location for the user, not the brochure
Visit at different times of day. Check the route to work, public transport, parking, schools or other daily needs, road access and nearby construction. For tenants, understand the likely tenant profile and competing supply. For an owner-occupier, think about noise, storage, layout, daylight and the building’s day-to-day management.
5. Think about the exit before you buy
Ask who the likely future buyer or tenant is. A unit that suits a narrow audience may take longer to rent or resell. Compare similar stock in the same community and nearby districts, and consider what new supply may arrive before your intended exit.
For developers, compare product quality, delivery record, pricing and management at the project level. Do not confuse a successful launch with the long-term performance of the building.
6. Make the offer only when the evidence is clear
- Keep the offer, reservation form and key promises in writing.
- Review the sale and purchase agreement before paying a non-refundable amount.
- Confirm the current project registration, escrow and unit details with the relevant authority or a qualified adviser.
- Check the full payment schedule and the consequences of late payment or delay.
- Do not base the decision on a verbal rental guarantee or an unverified resale projection.
A good purchase is not simply the one with the highest advertised yield or the biggest developer name. It is the one whose price, costs, contract and demand make sense together.
General information only; not financial, legal or tax advice. Regulations, fees and project details can change. Verify the current requirements and obtain transaction-specific advice before committing funds.
Featured image is an AI-generated illustration and does not depict an actual listing or development.
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